Clients
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Association of Independent Schools of Greater Washington
Advise executive director on communications strategy and supporting deployment of messages through email, website, and social media.
American College of Gastroenterologists
Conducted market research (focus groups and surveys) and produced a communications audit to gauge member use of organization's communications tools. Created program and materials to celebrate 25th anniversary of ACG Institute and GUT Fund fundraising plan. Produced virtual awards programs for Annual (Virtual) Meeting.
AmeriCorps
Created the organization's first online application system, along with a series of ads and customizable recruitment marketing tools.
Asoyia
Guided this Iowa-based agricultural start-up to regional growth through public relations to gain media coverage and trade show work to reach influentials.
Audubon Naturalist Society
Wrote media pitches and conducted media outreach for ANS' electronic guide for parents to help kids fall in love with nature.
Boys and Girls Club
Developed brand strategy and a website and brochure package to launch it.
Bullis School
As director of communications, managed branding strategy, logo development, marketing strategy, collateral development, digital media, advertising creation and media planning, public relations, signage. Wrote a variety of materials, from magazine articles to social media, newsletters, and brochures.
Cleveland Park Business Association
Recruited to head Promotions and Marketing Committee of volunteer revitalization project. Created new Cleveland Park website, and established events, and promotional activity to drive more pedestrian traffic into the area.
Commodity Markets Council
Consult on outreach strategy and communication with members, annual meeting marketing, and sponsor recruitment.
CONNSTEP
Wrote feature articles for quarterly magazine and regular column that introduced manufacturing leaders and innovations.
Crossings
Led this small business through a strategic marketing plan process to enable them to manage their own marketing program.
DMV Food Truck Association
Executive coaching, strategic planning, and convention planning.
Dupont Circle Business Improvement District
Planned and managed event for business leaders, government officials, and media to announce the launch of the BID.
Enterprise Risk Management
Supported this digital security firm with strategic marketing planning, public relations, trade article and newsletter editing, and event planning.
First Book
Channel Z managed video production for a film highlighting First Book efforts to rebuild Gulf Coast school libraries after Hurricane Katrina, and created a series of one-pagers to tell specific stories from teachers and students about the value of the First Book donations they received.
IMC
Created a B2B trade show campaign communicating the firm's values to HUD contractors.
Institute for Coastal Adaptation and Resilience | Old Dominion University
Facilitated team process to gather input and write multi-year communications strategy.
Jewish Community Center of Greater Washington
Led a branding development process with leaders that resulted in a revised logo, tagline and brochure, along with templates for in-house customization of often-used collateral pieces.
Landon School
Research and write feature stories and briefs for print alumni magazine, parent e-newsletter, and website.
Manufacturing Extension Partnership
As director of marketing & communications at this Dept. of Commerce program, led branding and rollout of a new B2B service initiative and guided marketing (national efforts and customizable tools) for a network of field offices and marketing coordinators. As a consultant, MEP turned to Susie for conference planning and production support, including keynote speaker recruitment, sponsor program development and support, and overall communications plan to attendees.
Manufacturing USA
Copywriting of one-pagers and success stories for this national program of research institutes.
NeighborWorks
A variety of projects ranged from speechwriting to document editing to assessing the potential and developing concepts for a large-scale national promotion.
Rising Organizers
Write communications strategy and advise director on deployment plan.
Sports Museum of America
Evaluated group sales opportunities and represented SMA at trade show.
Stone & Associates
Created new logo and website for this small business to update and elevate its identity.
