Conduct market research (focus groups and surveys) and communications audit, and create program and materials to celebrate 25th anniversary of ACG Institute and GUT Fund fundraising plan.
Created the organization's first online application system, along with a series of ads and customizable recruitment marketing tools.
Guided this Iowa-based agricultural start-up to regional growth through public relations to gain media coverage and trade show work to reach influentials.
Audubon Naturalist Society
Wrote media pitches and conducted media outreach for ANS' electronic guide for parents to help kids fall in love with nature.
Boys and Girls Club
Developed brand strategy and a website and brochure package to launch it.
As director of communications, managed branding strategy, logo development, marketing strategy, collateral development, digital media, advertising creation and media planning, public relations, signage. Wrote a variety of materials, from magazine articles to social media, newsletters, and brochures.
Cleveland Park Business Association
Recruited to head Promotions and Marketing Committee of volunteer revitalization project. Created new Cleveland Park website, and established events, and promotional activity to drive more pedestrian traffic into the area.
Wrote feature articles for quarterly magazine and regular column that introduced manufacturing leaders and innovations.
Led this small business through a strategic marketing plan process to enable them to manage their own marketing program.
DMV Food Truck Association
Executive coaching, strategic planning, and convention planning.
Dupont Circle Business Improvement District
Planned and managed event for business leaders, government officials, and media to announce the launch of the BID.
Enterprise Risk Management
Supported this digital security firm with strategic marketing planning, public relations, trade article and newsletter editing, and event planning.
Channel Z managed video production for a film highlighting First Book efforts to rebuild Gulf Coast school libraries after Hurricane Katrina, and created a series of one-pagers to tell specific stories from teachers and students about the value of the First Book donations they received.
Research and write feature stories for print alumni magazine.
As director of marketing & communications at this Dept. of Commerce program, led branding and rollout of a new B2B service initiative and guided marketing (national efforts and customizable tools) for a network of field offices and marketing coordinators.
As a consultant, MEP turned to Susie for conference planning and production support, including keynote speaker recruitment, sponsor program development and support, and overall communications plan to attendees.
Copywriting of one-pagers and success stories for this national program of research institutes.